CRO: Conversion Copywriting, Product Messaging & Psychology

I am Kiruba Sekaran, a Search Engine Optimizer and I’m curious to learn new things every day. Although I have been coming across conversions and conversion rates every day in my SEO reports, I always felt that I need to learn the fine techniques that CRO Specialists use. SEO and CRO seem to be dealing with many common things like copywriting, but CRO is completely about giving the users a great experience inside the website, an experience that persuades them to drive conversions. What is the point in just bringing in a lot of traffic to the website which…