CRO: Conversion Research Methods

A good Conversion Rate Optimization Process starts with a good amount of research. Before diving into research techniques let’s see a situation I encountered recently.

  • The sales team from an SEO tool company finds me and asks if I would like to schedule a call to know their tool.
  • Takes details of the tools I currently use for my work.
  • Calls me on the scheduled day where I was waiting to know more about the tool.
  • Wants me to straightaway go for a free trial and was ready to answer questions after…